About "The Workout"
Each year, Under Armour Next chooses 8-9 outstanding high school student-athletes to participate in the UA Next workout program. "The Workout" provides these athletes with a firsthand experience of the training and recovery techniques that collegiate athletes receive. Participants also receive exclusive gear and have the opportunity to elevate their game.
Art Director
Typography & Personalize Motto Layout
Typography & Personalize Motto Layout
Utilizing typography to embody the student-athletes, I was tasked with finding typefaces for "The Workout" athletes. The typography choices were crucial to connect the energy of the athletes to their style of play and to establish each athlete as their own personalized brand.
Though not responsible for creating logos, I aimed to enhance their branding and exclusive branded gear as part of this portfolio project.
The Athletes
Brielle Lampright
Sport: Girls Football
Position: Top Female Football Player in the US
Home State: Utah
Grad Class: 2023
Personal Motto: "Champion the Change, Embody the Progress"
Elmarko Jackson
Sport: Basketball
Position: Guard
Home State: New Jersey
Grad Class: 2023
Committed: Kansas University
Personal Motto: "Define your presence, the moment is now"
Allison Berent
Sport: Volleyball
Position: Libero/Defensive Specialist
Home State: Michigan
Grad Class: 2023
Committed: University of Alabama
Personal Motto: "Be Loud. Stand Out. Hit the Floor. Give Us More."
Konnor Griffin
Sport: Baseball
Position: Pitcher/SS
Home State: Mississippi
Grad Class: 2024
Committed: Louisiana State University
Personal Motto: "Stay Humble, Stay Hungry, There's always more work to be done."
Mia Williams
Sport: Softball
Position: SS
Home State: Florida
Grad Class: 2023
Committed: University of Florida
Personal Motto: "My purpose drives my passion, Impossible is only a word."
Tyler Flynn
Sport: Soccer
Position: Midfielder
Home State: Maryland
Grad Class: 2023
Committed: Penn State University
Personal Motto: "Immerse yourself in the craft, honor the vision."
