OMHC Rebrand Concept
The reason why Odessa Memorial Healthcare Center is so important is that it’s the heart and soul of the town. Without the hospital and all of its services, Odessa would cease to exist. This is a conceptual design
To tell the strong story of OMHC, this concept slices a circle into four equal pie shapes. The four departments are the hospital, clinic, assisted living, and EMS. As these four shapes overlay one another equally, they create the white cross. With small communities come very talented and multifaceted individuals.
The colors are inspired by the blue calming and professional healthcare services, and the golden yellow is for the rich wheat farming community.