![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/54450178-a363-4ac2-abf2-1aa8a3be227b_rw_1920.jpg?h=27e26f9a0aa7c273cc84553b69822f27)
Kiteboard Duffle Campaign
Looptworks collaborated with REI to sell the Weekender Duffel at REIs across the nation. I took lifestyle and studio shots of the Weekender Duffel and created social media graphics and hang tags for the project.
Looptworks is a re-purposing company that turns excess material into unique and excellent new products. The Weekender Duffel is made out of excess kite-boarding sails...SO RAD, right?!
Hangtag Ideation
With a new look and feel to Looptworks' weekender bag, it demanded a hang tag just as clean and informative. Pulling inspiration from Patagonia's tags, I recreated the hang tags to show a new direction of recycling - Upcycling. Below are images of my process.
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/52d0c403-016b-42df-b5b8-2328059895a7_rw_1200.png?h=e58d30778ea7813d9527a2e3b6eaae44)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/04cce6d4-ac24-4720-b4c4-9583176fdb9e_rw_600.png?h=222f8522e57d7e4f6077ace46ee4c9d9)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/530cf6fc-9c78-4c28-b133-614df0ef5268_rw_600.png?h=5b783e95e9766c7737b79b994c428212)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/f53e96e6-3c81-4a06-b767-a7356fcdb26d_rw_600.png?h=fb829f7051ca889a51438ae2a08c70e3)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/fb626ba4-a146-4d10-bd69-8312eb7c297a_rw_600.png?h=c165c22275f37e40923bef25a3e41991)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/d3909da4-9ff2-41a2-a095-763b388bc707_rw_600.png?h=80bb7184b3f4be01d58987c74e843f19)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/736b8edc-9001-469a-bfcf-abc983168b5a_rw_600.png?h=079ca09758937ec4d5d63d56f8e2226c)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/0c654020-4dbf-41fd-aba9-949d01f5be81_rw_600.png?h=1b841feed4161e2ee35edee6a33ca1ca)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/4fdeaf88-d250-4c36-970e-f0754b2ee92d_rw_600.png?h=26b4467effc092467702a34e0e12b050)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/dc6e5aef-b758-4b2d-852a-f3e3d9ba0c92_rw_600.png?h=3ffe12d301e8bfb37da1a3cbeb0c5bc1)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/e81b01fe-7970-4099-ba11-1fe9a85e68e9_rw_600.png?h=930f66e42e8ddc32e5680647ddb8f5f3)
Final HangtagĀ
Final version hangtags were launched with the bags for REI's Member exclusive sale.
![Outer Shell with inside view](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/3b9190a3-b84c-48e3-9bd5-e006b7840e4f_rw_1920.png?h=b7323c44278b809c5cc99b1026d33cdd)
Outer Shell with inside view
![Inner tag info tag, front and back](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/7519c2a2-c6cb-4f50-bc5f-e54fe652fdae_rw_1920.png?h=b2e3a1673626ff7f59d43741d46241dd)
Inner tag info tag, front and back
Instagram Slider
To keep Looptworks' aesthetic more current and fresh, I created slide posts for Instagram in both REI colorways. Also, to ensure the Instagram page created more cohesion, I designed the posts to go right after the other for a seamless scroll.
On this specific project, I took all photos(specifically on this page) and edited them, masked out the backgrounds on the bags, and changed the colors of the kite materials in the background of the post. I wanted viewers to relate the background image of the posts to the fabric of which the duffel bag is made, a kiteboarding sail.
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/556c2b24-715e-46b9-bab6-396f79851e6e_rw_1200.png?h=b48da75233b11aed5468886815d0d734)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/c9edcedb-7d37-4018-817b-ac2cb6e0c567_rw_1200.png?h=071df625d79b1f7d0ef2537c360a4466)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/a3d1a5d6-4347-4b1d-909f-cf73e21d13ac_rw_1200.png?h=5a9d046395f936b9bc32436575702a4a)
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![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/84f6ed4e-ab2f-4ff9-8f28-cad5243d74bb_rw_1200.png?h=393e3f7c8fdb17465d8743b9a21f042f)
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![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/0e1ab29d-a293-4ea4-9143-f9d1cc5bc425_rw_1200.png?h=8af1286b90544df9c7063c65adae2435)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/a1bc31c4-b5d6-4848-869b-c19c9d53f446_rw_1200.png?h=7d4cd6830ae1309a7f9c330d088b8022)