![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/79d1e98e-25bf-459c-bf40-487443e11f52_rw_3840.png?h=78626cd16e17e652764d70f744f1bbbf)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/5c50ab31-c861-441e-a478-7651a9d0105a_rw_1200.png?h=cc06ffe5235310e95a0166d9b2f3789c)
Packaging Concept
With the inspiration of the bracelets having the competitive spirit of the Olympics, I wanted the conceptual package design to be just as bold. The first few designs were based on the passing of a baton in a relay race.
As the project became more defined, my efforts turned toward creating a hang tag. To better tell Looptworks' story, the shape is derived from half of the logo, made up of 100% recycled paper, and doesn't require any adhesive or attachments. With no adhesive or attachments, i.e. staples or plastic, I was able to create a hang tag with 100% sustainable material. If this design were to have gone to print, I would prefer to use Eco-friendly ink.
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/94670e3d-8432-4048-bca1-5a833d962433_rw_600.png?h=aff1937f15f1f11905213e5de6ea4002)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/0038c3fc-2083-4ae2-bfb7-021f61b8c793_rw_600.png?h=a73a41f302616ab7e6257386694bfbd0)