With the inspiration of the bracelets having the competitive spirit of the Olympics, I wanted the conceptual package design to be just as bold. The first few designs were based on the passing of a baton in a relay race.
As the project became more defined, my efforts turned toward creating a hang tag. To better tell Looptworks' story, the shape is derived from half of the logo, made up of 100% recycled paper, and doesn't require any adhesive or attachments. With no adhesive or attachments, i.e. staples or plastic, I was able to create a hang tag with 100% sustainable material. If this design were to have gone to print, I would prefer to use Eco-friendly ink.