Being an avid snowboarder and testing quite a few goggles, no other one has worked as well as Smith. Their lenses have been far more superior from their competitors.
The overall concept was to showcase their visibility: how different lenses provide excellent vision in the different environments. With the help of my brother’s engineer brain, the design creates an interactive package design that highlights every lens that the goggle comes with. This package design concept allows consumers to see how every lens the package provides reacts to the given weather condition.