Kiteboard Duffle Campaign
Looptworks collaborated with REI to sell the Weekender Duffel at REIs across the nation. I took lifestyle and studio shots of the Weekender Duffel and created social media graphics and hang tags for the project.
Looptworks is a re-purposing company that turns excess material into unique and excellent new products. The Weekender Duffel is made out of excess kite-boarding sails...SO RAD, right?!
Instagram Slider
To keep Looptworks' aesthetic more current and fresh, I created slide posts for Instagram in both REI colorways. Also, to ensure the Instagram page created more cohesion, I designed the posts to go right after the other for a seamless scroll.
On this specific project, I took all photos(specifically on this page) and edited them, masked out the backgrounds on the bags, and changed the colors of the kite materials in the background of the post. I wanted viewers to relate the background image of the posts to the fabric of which the duffel bag is made, a kiteboarding sail.
Hangtag Ideation
With a new look and feel to Looptworks' weekender bag, it demanded a hang tag just as clean and informative. Pulling inspiration from Patagonia's tags, I recreated the hang tags to show a new direction of recycling - Upcycling. Below are images of my process.
Final Hangtag
Final version hangtags were launched with the bags for REI's Member exclusive sale.
Outer Shell with inside view
Inner tag info tag, front and back
Photoshoot/Photo
editing REI Launch
editing REI Launch
Led product and lifestyle photography, edited images, and color-correction for REI and Looptworks website.
