![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/5403268a-8c2c-46c3-b85e-f3f8dd912116_rw_1920.jpg?h=249d265ca9d0a1f5ff230c70d2469d82)
Kiteboard Duffle Campaign
Looptworks collaborated with REI to sell the Weekender Duffel at REIs across the nation. I took lifestyle and studio shots of the Weekender Duffel and created social media graphics and hang tags for the project.
Looptworks is a re-purposing company that turns excess material into unique and excellent new products. The Weekender Duffel is made out of excess kite-boarding sails...SO RAD, right?!
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/84785fac-8544-4f96-8b26-1053c608a217_rw_1200.png?h=eb571d46ab61dda3156a5c5ab9363a0e)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/1a3a2333-26ad-4ec6-8eff-72a479b4fa3a_rw_1200.png?h=b9aa7c2005041ffa0c8ce76f37840c17)
Instagram Slider
To keep Looptworks' aesthetic more current and fresh, I created slide posts for Instagram in both REI colorways. Also, to ensure the Instagram page created more cohesion, I designed the posts to go right after the other for a seamless scroll.
On this specific project, I took all photos(specifically on this page) and edited them, masked out the backgrounds on the bags, and changed the colors of the kite materials in the background of the post. I wanted viewers to relate the background image of the posts to the fabric of which the duffel bag is made, a kiteboarding sail.
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/7e321130-4720-42b6-b625-5128213ca226_rw_1200.png?h=88d57f96e5d41007cf2740cbddae8955)
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Hangtag Ideation
With a new look and feel to Looptworks' weekender bag, it demanded a hang tag just as clean and informative. Pulling inspiration from Patagonia's tags, I recreated the hang tags to show a new direction of recycling - Upcycling. Below are images of my process.
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/75bf2044-55d3-4c42-bed6-f99e31b91afd_rw_1200.png?h=e39f8defc5ae95839f87936a6e62cdf0)
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/4a134d75-23ef-4fd6-aadb-8532d13f9f24_rw_600.png?h=c8e279af476d1d9d2acdfd79e1250419)
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Final Hangtag
Final version hangtags were launched with the bags for REI's Member exclusive sale.
![Outer Shell with inside view](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/b8c5144f-1b9f-4af8-8624-8c022918b0e6_rw_1920.png?h=d8e5fbef51d4a719644ba3f1753de646)
Outer Shell with inside view
![Inner tag info tag, front and back](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/8862afc5-beec-4ca7-bd6b-bece20dd791f_rw_1920.png?h=5c7e3a22088de4b7d99f6cfa6bedc7f4)
Inner tag info tag, front and back
Photoshoot/Photo
editing REI Launch
editing REI Launch
Led product and lifestyle photography, edited images, and color-correction for REI and Looptworks website.
![](https://cdn.myportfolio.com/248ae179051846f180600544e54626dd/f10f0089-c6ec-40ff-8461-f3b70f753488_rw_1200.jpg?h=47ce282f14bb1d9e87579af9115aa2a3)
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