Colorway Design Ideation
As the supply chain regained momentum, Next Adventure needed new colorways for the current tents and sleeping bags Wilderness Technology provided. After extensive research of specific products and current colorways, I decided on a classic and timeless color palette.
As the lead colorist for the project and constrained to two colors, I explored highlights through other features on the products: print on the fly, poles, paracord, and clamps.
Wilderness Technology Sawtooth 4 Person Tent (OG Color)
Wilderness Technology Airlite UL2 - Two Person Tent (OG Color)
For the sleeping bags, I decided to expand on the colorways. Though I kept a few of the classic colorways from the tents, I wanted to create more of an experience when camping. An experience where campers get to customize their style in the wild.
All of the colorways from the above tents and sleeping bags were inspired by the imagery I took in the outdoors.
All of the colorways from the above tents and sleeping bags were inspired by the imagery I took in the outdoors.
