Supportive LGBTQIA+
Re-Brand
Re-Brand
One of Next Adventure's core values is amplifying adventure for everyone. We wanted to show support to our community, customers, and especially our Queer employees.
As the Lead Designer, it was important to live in and portray this value clearly. What better way to depict and illustrate this than breaking brand standards to show that Next Adventure is a safe space for the LGBTQIA+ community and that we want to support everyone's outdoor experiences?
As the Lead Designer, it was important to live in and portray this value clearly. What better way to depict and illustrate this than breaking brand standards to show that Next Adventure is a safe space for the LGBTQIA+ community and that we want to support everyone's outdoor experiences?
With our stickers, we decided to use a special vinyl for an exclusive run.
The history behind the Pride flag goes by over 40 years. Since its first appearance in 1978, it has gone through quite a few changes creating inclusivity by involving all the different colors and their representation within the flag.
